One Less Bite - A Substack for the Plant-Curious

One Less Bite - A Substack for the Plant-Curious

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Why Factory Farming Is a Climate Issue
The connection between food, emissions, and the future of our planet.
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Matt Unerman Ⓥ🌱
What Is Identity-Based Motivation and How Can It Help You Eat Less Meat?
Why seeing yourself as someone who eats plant-based really matters.
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Matt Unerman Ⓥ🌱
What Happens to Male Chicks in the Egg Industry?
The quiet truth behind your morning eggs...and why it matters.
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Matt Unerman Ⓥ🌱
Eating with Others: How to Stay Plant-Based Without Feeling Awkward
Simple ways to stay true to your values - without making things weird.
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Matt Unerman Ⓥ🌱
The Hidden Costs of Cheese
Why our most comforting food comes with uncomfortable truths, and what we can do about it.
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Matt Unerman Ⓥ🌱
The Psychology of Meat Cravings
What’s really behind them, and what to do when they show up.
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Matt Unerman Ⓥ🌱
The Power of “Just One Swap”
How replacing one meal can lead to big change over time.
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Matt Unerman Ⓥ🌱
Do We Really Need 5 a Day?
Why the new advice isn’t about counting, and how eating more plants can help your health, the planet, and animals.
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Matt Unerman Ⓥ🌱
Think Soy Is the Problem? Here's What You're Not Being Told
Why tofu and soy milk aren’t the real drivers of deforestation...and what actually is.
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Matt Unerman Ⓥ🌱

May 2025

Why I Stopped Being Vegan, And Why I Came Back
Living your values isn’t always a straight line. But the return can be even more meaningful than the start.
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Matt Unerman Ⓥ🌱
Why Changing How We Eat Is About More Than Willpower
Introducing the COM-B model - a simple, science-backed way to change behaviour.
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Matt Unerman Ⓥ🌱
A Beginner's Guide - What Is Factory Farming, and Why Does It Matter?
If you’ve ever felt uneasy or unsure about where your food comes from, you’re not alone.
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Matt Unerman Ⓥ🌱
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